THE CHALLENGEGift wrapping is by nature short-lived. Tying it to one occasion makes it even more disposable. The challenge was to design a system that could remain relevant across different celebrations.
THE INSIGHT
Occasions change, but the act of giving stays the same.
We designed for open-ended use.
Occasions change, but the act of giving stays the same.
We designed for open-ended use.
THE IDEA
Wordless®. Universal wrapping paper. A typographic grid inspired by word puzzle games hides multiple messages, turning wrapping into a simple, conscious and playful interaction. Instructions inside reveal all the possibilities across 20 different celebrations,
Wordless®. Universal wrapping paper. A typographic grid inspired by word puzzle games hides multiple messages, turning wrapping into a simple, conscious and playful interaction. Instructions inside reveal all the possibilities across 20 different celebrations,
THE RESULT
A flexible system that, by extending the lifespan of wrapping paper, adds a more mindful dimension to the act of giving.
Ranked 3rd among the "Top 100 package designs of 2011" by The Dieline.
A flexible system that, by extending the lifespan of wrapping paper, adds a more mindful dimension to the act of giving.
Ranked 3rd among the "Top 100 package designs of 2011" by The Dieline.
client: Heineken Italia
agency: Robilant
creative directOR: Andrea Bandiera
DESIGN DIRECTION: Cristina Melloni, Fabio Milito, Pierpaolo Perez.
CAMPAIGN: ARMANDO TESTA
agency: Robilant
creative directOR: Andrea Bandiera
DESIGN DIRECTION: Cristina Melloni, Fabio Milito, Pierpaolo Perez.
CAMPAIGN: ARMANDO TESTA
