THE CHALLENGE
HMNS Roma developed a global campaign for Omega Co-Axial, celebrating it as the most perfect mechanical watch movement in the world. The visual language translated this idea into a universe of perfectly engineered gears.
The challenge was to bring this vision to life through high-end key visuals, ensuring absolute precision, realism and consistency across assets.
HMNS Roma developed a global campaign for Omega Co-Axial, celebrating it as the most perfect mechanical watch movement in the world. The visual language translated this idea into a universe of perfectly engineered gears.
The challenge was to bring this vision to life through high-end key visuals, ensuring absolute precision, realism and consistency across assets.
THE INSIGHT
Perfection in watchmaking is invisible.
It lives in the harmony of components working together with absolute precision.
To make it tangible, it needed to be visualised as a world of its own.
Perfection in watchmaking is invisible.
It lives in the harmony of components working together with absolute precision.
To make it tangible, it needed to be visualised as a world of its own.
THE OUTCOME
A universe built out of perfect mechanics.
In collaboration with Tax Free Film, who produced the 3D film I developed the print campaign Kvisuals crafting a seamless environment where gears, light and materials come together into a coherent, hyper-real system.
The system also extended into dedicated touch points supporting the sponsorship of the swimming olympic champion Michael Phelps.
A universe built out of perfect mechanics.
In collaboration with Tax Free Film, who produced the 3D film I developed the print campaign Kvisuals crafting a seamless environment where gears, light and materials come together into a coherent, hyper-real system.
The system also extended into dedicated touch points supporting the sponsorship of the swimming olympic champion Michael Phelps.
THE RESULT
A series of high-end key visuals that faithfully translate the campaign concept into a striking and cohesive visual world, supporting both film and print executions.
A series of high-end key visuals that faithfully translate the campaign concept into a striking and cohesive visual world, supporting both film and print executions.
agency: HMNS
Creative directors: Luca Albanese and Francesco Taddeucci
Art directION Alessandro Palmieri, Fabio Milito
Creative directors: Luca Albanese and Francesco Taddeucci
Art directION Alessandro Palmieri, Fabio Milito
production: Taxfreefilm
direction/production: Franco Tassi, Andrea Gasparo
Andrea Lazzarotti (design materials, texturing, models & lighting)
Brian Chinnery, Alessandro Bandinelli, Giorgia Baldissera, Mauro Baldissera (models & lighting)
Guido Zatti (models & lighting e lighting CG Watches)
Fabrizio Cuppini, Federico Tosi (concept design)
Federico Ghirardini (compositing and color grading)
Giulio Leoni (producer)
direction/production: Franco Tassi, Andrea Gasparo
Andrea Lazzarotti (design materials, texturing, models & lighting)
Brian Chinnery, Alessandro Bandinelli, Giorgia Baldissera, Mauro Baldissera (models & lighting)
Guido Zatti (models & lighting e lighting CG Watches)
Fabrizio Cuppini, Federico Tosi (concept design)
Federico Ghirardini (compositing and color grading)
Giulio Leoni (producer)
