THE CHALLENGE
Despite its 9,000 points of sale across 36 countries, Euronics was still perceived as a buying group rather than a customer focused retailer. The challenge was to reposition the brand as a trusted, human advisor in a highly competitive consumer electronics market.
Despite its 9,000 points of sale across 36 countries, Euronics was still perceived as a buying group rather than a customer focused retailer. The challenge was to reposition the brand as a trusted, human advisor in a highly competitive consumer electronics market.
THE INSIGHT
In a world overwhelmed by choice and constant connectivity, people do not need more technology. They need guidance. A clear, human point of reference.
In a world overwhelmed by choice and constant connectivity, people do not need more technology. They need guidance. A clear, human point of reference.
THE IDEA
A human touch in a digital world.
We translated Euronics’ scale into something more personal, a network of people helping people navigate complexity. Through a warm and approachable tone of voice and a clear visual system, the brand shifts from product led to people led. Technology becomes a means, not the end, serving time, knowledge and meaningful experiences.
A human touch in a digital world.
We translated Euronics’ scale into something more personal, a network of people helping people navigate complexity. Through a warm and approachable tone of voice and a clear visual system, the brand shifts from product led to people led. Technology becomes a means, not the end, serving time, knowledge and meaningful experiences.
THE RESULT
A repositioned identity that elevates Euronics from a distribution network to a customer centric global brand, bringing clarity, warmth and relevance across all touchpoints.
A repositioned identity that elevates Euronics from a distribution network to a customer centric global brand, bringing clarity, warmth and relevance across all touchpoints.
Agency: Design Bridge
Creative DirectOR: Jason Kempen
DESIGN DIRECTOR: FABIO MILITO
SONIC BRANDING: MICHAEL BERTOLDINI
Creative DirectOR: Jason Kempen
DESIGN DIRECTOR: FABIO MILITO
SONIC BRANDING: MICHAEL BERTOLDINI
