THE CHALLENGE
We were asked by the Cornetto Global Team to bring to life the perfect match between creamy and crunchy, while celebrating its world-famous tip ritual through a key visual adaptable across all touchpoints and markets.
We were asked by the Cornetto Global Team to bring to life the perfect match between creamy and crunchy, while celebrating its world-famous tip ritual through a key visual adaptable across all touchpoints and markets.
THE INSIGHTCornetto is about encounters: a creamy crown, a crunchy cone, and the iconic chocolate tip that seals their union. It’s this encounter that makes the story unwrap and the product emotionally engaging.
THE IDEA
We crafted a bold, iconic visual that makes the product speak for itself.
With the help of a calligrapher and a CGI artist, we transformed ingredients into typography,
enhancing taste appeal while expressing the contrast at the heart of the experience.
A visual system where creamy and crunchy are not just described, but embodied.
We crafted a bold, iconic visual that makes the product speak for itself.
With the help of a calligrapher and a CGI artist, we transformed ingredients into typography,
enhancing taste appeal while expressing the contrast at the heart of the experience.
A visual system where creamy and crunchy are not just described, but embodied.
THE RESULT
A distinctive key visual designed for global scalability, reinforcing Cornetto’s most iconic assets and turning a product truth into a powerful, instantly recognisable brand expression.
A distinctive key visual designed for global scalability, reinforcing Cornetto’s most iconic assets and turning a product truth into a powerful, instantly recognisable brand expression.
CLient: UNILEVER
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
ILLUSTRATOR: BERTRAND DUMERY
CGI ARTIST: JASSE KYTTANEN
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
ILLUSTRATOR: BERTRAND DUMERY
CGI ARTIST: JASSE KYTTANEN
