THE CHALLENGE
Cornetto’s vegan range sat in a category dominated by functional “better for you” codes.
The challenge was to move beyond this language and create a more distinctive, expressive identity.
Cornetto’s vegan range sat in a category dominated by functional “better for you” codes.
The challenge was to move beyond this language and create a more distinctive, expressive identity.
THE INSIGHT
Choosing plant-based is no longer just personal. It’s collective.
Not better for you, but better for us.
This shift opens a new territory where purpose and pleasure can coexist.
Choosing plant-based is no longer just personal. It’s collective.
Not better for you, but better for us.
This shift opens a new territory where purpose and pleasure can coexist.
THE IDEA
Cornetto welcomes you to the jungle.
A bold, immersive world where plant-based becomes expressive and alive. A bespoke camouflage illustration and spontaneous typography create a wild ecosystem, balancing consciousness with playfulness.
Cornetto welcomes you to the jungle.
A bold, immersive world where plant-based becomes expressive and alive. A bespoke camouflage illustration and spontaneous typography create a wild ecosystem, balancing consciousness with playfulness.
THE RESULT
A distinctive system designed to extend beyond packaging, flexible enough to support activation, future flavour expansion and post-atomic era.
A distinctive system designed to extend beyond packaging, flexible enough to support activation, future flavour expansion and post-atomic era.
CREDITS
CLient: UNILEVER
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
DESIGNERS: SALVADOR POMBO, MATEJA DRENIK, BENJAMIN FARRELL
CLient: UNILEVER
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
DESIGNERS: SALVADOR POMBO, MATEJA DRENIK, BENJAMIN FARRELL
