THE CHALLENGE
Transform a generic protein drink into a credible sports brand, move Vifit from functional dairy to a product with a clear role in an active lifestyle
Transform a generic protein drink into a credible sports brand, move Vifit from functional dairy to a product with a clear role in an active lifestyle
THE INSIGHT
For most people, sport is not performance, it is routine, a habit, not a discipline, sports nutrition should feel part of everyday life, not extreme
For most people, sport is not performance, it is routine, a habit, not a discipline, sports nutrition should feel part of everyday life, not extreme
THE IDEA
Vifit Sport
We started from the core, redesigning the Vifit logo to shift its perception from dairy to active lifestyle, then built a dedicated line for more active sporters, extending the brand into a clearer and more purposeful space, a system bridging dairy and sport, clean, structured, accessible, across drinks, shakes and bars designed for muscle recovery and everyday activity
Vifit Sport
We started from the core, redesigning the Vifit logo to shift its perception from dairy to active lifestyle, then built a dedicated line for more active sporters, extending the brand into a clearer and more purposeful space, a system bridging dairy and sport, clean, structured, accessible, across drinks, shakes and bars designed for muscle recovery and everyday activity
THE RESULT
A repositioning that turns a functional product into a lifestyle brand, from healthy dairy to active recovery, a brand that fits naturally into daily routines and supports people who want to stay active
A repositioning that turns a functional product into a lifestyle brand, from healthy dairy to active recovery, a brand that fits naturally into daily routines and supports people who want to stay active
client: FRIESLAND CAMPINA
agency: DESIGN BRIDGE
creative directOR: JASON KEMPEN
DESIGN DIRECTOR: Fabio Milito
agency: DESIGN BRIDGE
creative directOR: JASON KEMPEN
DESIGN DIRECTOR: Fabio Milito
