THE CHALLENGE
Gevalia, founded in Sweden and deeply tied to everyday rituals, is a brand synonymous with home. The challenge was to celebrate this heritage in a way that felt relevant today.
Gevalia, founded in Sweden and deeply tied to everyday rituals, is a brand synonymous with home. The challenge was to celebrate this heritage in a way that felt relevant today.
THE INSIGHT
Home is not a place, but a feeling built over time.
Gevalia’s identity lives in familiarity, ritual, and small everyday moments.
Home is not a place, but a feeling built over time.
Gevalia’s identity lives in familiarity, ritual, and small everyday moments.
THE IDEA
100 years, home.
We created a Jubilee identity bringing together distinctive archival elements: the iconic house with the glowing window, Hygeia, and the reintroduction of Victor Engwall’s signature and original crests. We designed three collectible tins, each reviving key assets from Gevalia’s past, and defined a strategy for activations to extend the system beyond packaging.
100 years, home.
We created a Jubilee identity bringing together distinctive archival elements: the iconic house with the glowing window, Hygeia, and the reintroduction of Victor Engwall’s signature and original crests. We designed three collectible tins, each reviving key assets from Gevalia’s past, and defined a strategy for activations to extend the system beyond packaging.
THE RESULT
A cohesive identity that turns heritage into a living system, engaging across touchpoints while staying true to Gevalia’s origins.
A cohesive identity that turns heritage into a living system, engaging across touchpoints while staying true to Gevalia’s origins.
CLient: UNILEVER
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
ILLUSTRATOR: BERTRAND DUMERY
CGI ARTIST: JASSE KYTTANEN
Agency: Design bridge
CREATIVE DIRECTOR: FABIO MILITO
ILLUSTRATOR: BERTRAND DUMERY
CGI ARTIST: JASSE KYTTANEN
