THE CHALLENGE
At the time, the antlers revival had become a widespread, macabre interior design trend. Something needed to be done.
At the time, the antlers revival had become a widespread, macabre interior design trend. Something needed to be done.
THE INSIGHT
What would a vegan do?
What would a vegan do?
THE IDEA
Elkebana®. The first cruelty-free hunting trophy.
Elkebana®. The first cruelty-free hunting trophy.
In collaboration with Paula Studio in Rome, we designed an iconic wall vase and a name that merges the animal world with the ancient Japanese art of flower composition.
With the support of Torneria Friulana, we produced 300 pieces.
With the support of Torneria Friulana, we produced 300 pieces.
THE RESULT
In the same year, Elkebana was selected by Yatzer among the the 50 Best of Milano Design Week2015, featured in several magazines and books, and sold out within a year.
At the same time, people began sharing with us their compositions, populating the @elkebana Instagram feed.
In the same year, Elkebana was selected by Yatzer among the the 50 Best of Milano Design Week2015, featured in several magazines and books, and sold out within a year.
At the same time, people began sharing with us their compositions, populating the @elkebana Instagram feed.
Today, Elkebana® is a design collector's piece and lives on 300 walls across 5 continents, still true to its mission: to fight ugliness.
www.elkebana.com
www.instagram.com/elkebana
www.elkebana.com
www.instagram.com/elkebana
DESIGNER: FABIO MILITO
PRODUCTION: VALERIO CIAMPICACIGLI (PAULA STUDIO)
special thanks: THE MAKERIE STUDIO, NOUCH
PRODUCTION: VALERIO CIAMPICACIGLI (PAULA STUDIO)
special thanks: THE MAKERIE STUDIO, NOUCH
