THE CHALLENGE
Licor 43 is a global Spanish icon, widely present in travel retail. The challenge was to translate its origin into a distinctive, collectible format—capable of standing out on shelf while expressing Spanish identity to an international audience.
Licor 43 is a global Spanish icon, widely present in travel retail. The challenge was to translate its origin into a distinctive, collectible format—capable of standing out on shelf while expressing Spanish identity to an international audience.
THE INSIGHT
Spain is not one story, but many.
A culture shaped by cities, each with its own visual language, rhythm and energy.
Spain is not one story, but many.
A culture shaped by cities, each with its own visual language, rhythm and energy.
THE IDEA
Made of Spain.
A collectible series of bottles inspired by different Spanish cities.
The Barcelona edition draws from trencadís mosaics and Mediterranean light, transforming a traditional motif into a bold, psychedelic expression of the city. A contemporary interpretation of Spanish craft, designed to bring the energy and warmth of Spain into global duty-free environments.
Made of Spain.
A collectible series of bottles inspired by different Spanish cities.
The Barcelona edition draws from trencadís mosaics and Mediterranean light, transforming a traditional motif into a bold, psychedelic expression of the city. A contemporary interpretation of Spanish craft, designed to bring the energy and warmth of Spain into global duty-free environments.
THE RESULT
The design inaugurated a series celebrating Spanish creativity through art, building a scalable platform for future editions and increasing visibility in travel retail. A system that turns origin into collectability, bringing a piece of Spain to travellers worldwide.
The design inaugurated a series celebrating Spanish creativity through art, building a scalable platform for future editions and increasing visibility in travel retail. A system that turns origin into collectability, bringing a piece of Spain to travellers worldwide.
CLient: ZAMORA COMPANY
Agency: Design bridge
CREATIVE DIRECTOR: JASON KEMPEN
DESIGN DIRECTOR: FABIO MILITO
CGI ARTIST: TOM WARNER
Agency: Design bridge
CREATIVE DIRECTOR: JASON KEMPEN
DESIGN DIRECTOR: FABIO MILITO
CGI ARTIST: TOM WARNER
