THE CHALLENGE
MODhair, a Rome-based rock ’n’ roll hair salon, briefed us to shoot their new print campaign. But what could we do to activvate the brand beyond print?
MODhair, a Rome-based rock ’n’ roll hair salon, briefed us to shoot their new print campaign. But what could we do to activvate the brand beyond print?
THE INSIGHT
If the brand is about rock, the card shouldn’t just show it. It should play it.
If the brand is about rock, the card shouldn’t just show it. It should play it.
THE IDEA
The Musical comb business card®.
The Musical comb business card®.
A comb that doubles as a business card and a music device. By running a fingernail across its teeth, it plays a classic rock ’n’ roll riff, using the same principle as a music box comb.
THE RESULT
Playing the comb proved more difficult than expected. But what started as a joke went viral not only among the salon’s customers, but also on the internet.
Playing the comb proved more difficult than expected. But what started as a joke went viral not only among the salon’s customers, but also on the internet.
client: MODHAIR salons ROMA
DESIGN & ART DIRECTION: FABIO MILITO
COPYWRITER: MARTHA TER HORST
PHOTOGRAPHER: MATTEO CARNEVALI
DESIGN & ART DIRECTION: FABIO MILITO
COPYWRITER: MARTHA TER HORST
PHOTOGRAPHER: MATTEO CARNEVALI
