THE CHALLENGE
Dulux Colours of the World™ is a range inspired by some of the world’s most beautiful landscapes, designed to offer harmonious interior palettes.
The challenge was to make this promise tangible and distinctive on shelf.
Dulux Colours of the World™ is a range inspired by some of the world’s most beautiful landscapes, designed to offer harmonious interior palettes.
The challenge was to make this promise tangible and distinctive on shelf.
THE INSIGHT
Beauty in nature is not random.
It comes from carefully balanced colour relationships that already exist in the world.
Beauty in nature is not random.
It comes from carefully balanced colour relationships that already exist in the world.
THE IDEA
We distilled the world’s most beautiful landscapes into their purest colour palettes.
Each pack becomes a visual extraction of a place, translating natural harmony into a curated, easy-to-use system for interiors.
We distilled the world’s most beautiful landscapes into their purest colour palettes.
Each pack becomes a visual extraction of a place, translating natural harmony into a curated, easy-to-use system for interiors.
THE RESULT
A clear and intuitive identity that makes colour selection effortless, turning inspiration into a practical tool while elevating the range on shelf.
A clear and intuitive identity that makes colour selection effortless, turning inspiration into a practical tool while elevating the range on shelf.
Agency: Design Bridge
Design: Daniel Leckenby, Fabio Milito
Client: Akzo Nobel global
Design: Daniel Leckenby, Fabio Milito
Client: Akzo Nobel global
