The challenge
Heineken is the world’s beer. But the world is changing.
As drinking habits shift toward lighter, more casual moments, a new generation is redefining what refreshment looks like.
The insight
For the launch of the most extra-refreshing beer in the world, we set out to create the most eye-refreshing visual identity ever developed for a mainstream global beer — deliberately disrupting category codes.
Heineken is the world’s beer. But the world is changing.
As drinking habits shift toward lighter, more casual moments, a new generation is redefining what refreshment looks like.
The insight
For the launch of the most extra-refreshing beer in the world, we set out to create the most eye-refreshing visual identity ever developed for a mainstream global beer — deliberately disrupting category codes.
The outcome
Silver is more than just a beer; it represents a new generation of lager drinkers. Inspired by the product and guided by consumer insight, the
Silver is more than just a beer; it represents a new generation of lager drinkers. Inspired by the product and guided by consumer insight, the
The Heineken Company:
Mark Van Iterson - Global Director Design
Ramses Dingenouts - Senior Packaging & Identity Design Manager
Design Bridge and Partners:
fabio milito - creative director
Giovanni Mattia Pinzani - Design Director
CGI ARTIST - FRANCESCO BARBIC
CGI
LEPUB:
GLOBAL CAMPAIGN
Mark Van Iterson - Global Director Design
Ramses Dingenouts - Senior Packaging & Identity Design Manager
Design Bridge and Partners:
fabio milito - creative director
Giovanni Mattia Pinzani - Design Director
CGI ARTIST - FRANCESCO BARBIC
CGI
LEPUB:
GLOBAL CAMPAIGN
