THE CHALLENGE
Marvis is globally recognised as the ultimate premium toothpaste. For the development of their aromas, they collaborate with the most prestigious fragrance houses. It's ultimate purpose is to "Marvel Your Routine".
The brief was to create a pack that would allow consumers to experience seven of their most iconic flavours in mini travel format.
Marvis is globally recognised as the ultimate premium toothpaste. For the development of their aromas, they collaborate with the most prestigious fragrance houses. It's ultimate purpose is to "Marvel Your Routine".
The brief was to create a pack that would allow consumers to experience seven of their most iconic flavours in mini travel format.
THE INSIGHT
How do you present seven oral care products as if they were delicacies?
How do you present seven oral care products as if they were delicacies?
THE IDEA
A single piece of frosted polyethylene protects, separates and holds the seven tubes upright, giving them a mysterious, beauty-like aura. A loop ribbon, reminiscent of confectionery packaging, introduces a more playful, giftable dimension.
A single piece of frosted polyethylene protects, separates and holds the seven tubes upright, giving them a mysterious, beauty-like aura. A loop ribbon, reminiscent of confectionery packaging, introduces a more playful, giftable dimension.
THE RESULT
Still on the market 13 years later.
Still on the market 13 years later.
CLIENT: LUDOVICO MARTELLI S.P.A.
AGENCY: ROBILANT
DESIGN DIRECTOR: FABIO MIITO
STRUCTURAL DESIGN: FABIO MILITO
STRUCTU
AGENCY: ROBILANT
DESIGN DIRECTOR: FABIO MIITO
STRUCTURAL DESIGN: FABIO MILITO
STRUCTU
