THE CHALLENGE
No time, no budget, no system. Just the need to communicate fast for a series of events that didn’t really exist until they happened. Posters had to be made quickly, reproduced cheaply, and spread randomly.
No time, no budget, no system. Just the need to communicate fast for a series of events that didn’t really exist until they happened. Posters had to be made quickly, reproduced cheaply, and spread randomly.
THE INSIGHT
For a mashup music event wit improvised DJs as special guests, we had to communicate a total lack of discipline, in both style and content.
For a mashup music event wit improvised DJs as special guests, we had to communicate a total lack of discipline, in both style and content.
THE IDEA
Minestra. An event where punk makes peace with the Macarena. A raw visual language built from whatever was available: found images, photocopies, markers, distortions. Each flyer is assembled, not designed. Not a system, yet it became highly recognisable in the Roman underground.
Minestra. An event where punk makes peace with the Macarena. A raw visual language built from whatever was available: found images, photocopies, markers, distortions. Each flyer is assembled, not designed. Not a system, yet it became highly recognisable in the Roman underground.
THE RESULT
A series of memorable posters that feel closer to artifacts than communication pieces. They don’t announce an event—they are the event. High recall, strong identity, zero effort, and lots of fun.
A series of memorable posters that feel closer to artifacts than communication pieces. They don’t announce an event—they are the event. High recall, strong identity, zero effort, and lots of fun.
DESIGN: FABIO MILITO
PARTNERS: FANFULLA ROMA, ARCI
PARTNERS: FANFULLA ROMA, ARCI
