The challenge
Leverage EXPO 2015 to launch a Radler range rooted in Italian authenticity, linking ingredients to territory.
Leverage EXPO 2015 to launch a Radler range rooted in Italian authenticity, linking ingredients to territory.
The insight
Natural ingredients and origin are the real markers of credibility.
Natural ingredients and origin are the real markers of credibility.
The idea
An embossed bottle that frames the liquid at its core, turning it into the hero, paired with a collar label that signals flavour and origin with clarity and restraint.
An embossed bottle that frames the liquid at its core, turning it into the hero, paired with a collar label that signals flavour and origin with clarity and restraint.
The result
A cohesive Radler family reinforcing Moretti’s genuine, territory-driven positioning.
A cohesive Radler family reinforcing Moretti’s genuine, territory-driven positioning.
CLIENT: BIRRA MORETTI
AGENCY: ROBILANT
DESIGN DIRECTOR: FABIO MIITO
PHOTO COURTESY: PIERANGELO PERTILE
PHOTOGRAPHER
STRUCTU
AGENCY: ROBILANT
DESIGN DIRECTOR: FABIO MIITO
PHOTO COURTESY: PIERANGELO PERTILE
PHOTOGRAPHER
STRUCTU
