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Fabio Milito
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Heineken Silver Identity & Packaging

Licor 43 Made of Spain

Licor 43 Made Of Spain Art Edition.
Celebrating a Spanish icon.

Inspired by the typical ‘trencadis’ mosaics from Barcelona and by the Mediterranian vibe of the city, this bottle inaugurated a series of three.

With its psychedelic interpetation of one of the most popular Spanish traditional motifs, Licor 43 Art Edition brings the sun of Spain into the duty-free stores around the world.

Cornetto Creamy & Crunchy

Alfa Romeo rebranding

Alfa Romeo | New logo 2015

In celebration of its 105th anniversary, Alfa Romeo repositions itself to be even more relevant for North American market and finds its new beand essence: The Mechanics of Emotions. One of the main tasks was to redesign the brandmark, for product and communications. A distinguishing sign expressing innovation, dynamism, lightness, efficiency and a unique Italian style and spirit.

www.alfaromeo.com

agency: Robilant Associati
creative direction: Maurizio di Robilant
design: Andrea Bandiera, Fabio Milito, Alberto Cei

year: 2015

Cornetto Vegan Global Identity

By choosing plant-based, you’re choosing planet-first.
Cornetto welcomes you to the jungle, turning a product-focused “Better for you” standard category language into a purpose-focused “Better for us” manifesto.

The bespoke camouflage illustration and spontaneous typography celebrate a wild and healthy ecosystem matching consciousness with playfulness.

The assets not only provide great foundations for off-pack activation, but are also future-proofed, in order to accommodate upcoming exciting new flavour variants.



Agency: Design Bridge
Creative Director: Fabio Milito
Designers: Benjamin Farrell, Salvador Pombo, Mateja Drenik

Birra Moretti Radler

Birra Moretti Radler | Bottle Revamp

client: Heineken
agency: Robilant Associati
design: Fabio Milito, Pierpaolo Perez, Cristina Melloni

In 2015, during EXPO, Moretti decided to launch its new Radler products family, more in line with the Italian genuine tradition and able to enforce the link between the ingredients and the territory. 

Elkebana®

ELKEBANA® | The first wall trophy suitable for vegans.

Elkebana is the first wall trophy for plant lovers. 
You just need flowers. And your imagination.
The ikebana is the ancient Japanese art of arranging
floral elements in harmonious compositions.
Elkebana brings the ancient art of ikebana to the wall, 
in order to transform the trophy idea
into a continuously mutating, colourful creature.

www.elkebana.com
Instagram: @elkebana

Designed in collaboration with Paula Studio

photos: Nouch

styling: Makerie Studio

Marvis Travel Collection

Concept and design for Marvis gift collection.
Seven essential flavours are included in a gift packaging suitable for frequent travellers.

Besides creating a small display of the beautiful Marvis variants, My challenge was to design a structural packaging made by a single folded sheet, like in the best patisserie tradition.

agency: Robilant Associati
year: 2014

CocaCola bottlecan

CocaCola bottle can | packaging design
Agency: Leo Burnett
Concept: Fabio Milito
3D modeling: Andrea Di Giacomo
Brief: CocaCola in 2020 (extract from the project)
How to join the most iconic shape of a soda drink to its most iconic noise. 

year: 2012
 

GEVALIA 100 YEARS JUBILEUM EDITION

100 YEARS, HOME.

Thanks to the founder, Victor Engwall, In Sweden Gevalia stands for home since 1920. But, back then, when coffee started reaching the shores of Europe, coffee was considered as a medicine.

After a deep research in the Gevalia archives, we brought all these stories together, creating a Jubileum logo which carried the distinctive house with the glowing window and Hygeia (Goddess of health). We’ve also re-introduced Mr. Engwall’s signature and the original crests. We then created a series of three tins, reviving the most iconichistorical packaging of the brand.

Agency: Design Bridge
Client: Jacobs Douwe Egberts
Creative Director: Fabio Milito
Senior Designer: Yente Jansen
Designer: Pedro Jardim

Coolbest Coldpressed

Coolbest enters the world of cold pressed juices.

The need was to hero their well established brand being at the same time disruptive in the category and appealing for a younger audience.

Here are the three delicious oatmeal-based variants, Inspired by mom’s smoothies and comics, the way they used to be in the 50s. 
Something fresh and colorful to drink (and read) every morning.

Client: Friesland Campina
Agency: Design Bridge Amsterdam
Design: Jason Kempen, Fabio Milito, Jacques Mackay

Attic Hermetic series

This Series of artworks for the techno music label Attic Music is a tribute to hermetic phylosophy.

Thanks to Biblioteca Nazionale Marciana and Elisabetta Sciarra for granting us the access to the 1613 edition on one of the most amazing illustrated phylosophy book of the collection: Utriusque Cosmi by Robert Fludd.

Featured Artists:
Synthek / Antigone / Relic Radiation / Fabrizio Lapiana / Conrad Van Orton / Giorgio Gigli / Cristiano Balducci / Boston 168

www.atticmusic.it

Euronics rebranding

EURONICS | A human touch in a digital world

CHALLENGE
Despite its 9000 point of sales in 36 different countries, Euronics still represented a buying group rather than a customer-focused retailer.
Design Bridge was tasked to create an identity that would position it as a passionate advisor in the competitive consumer electronics market.

SOLUTION
In a world flooded with information, it’s easy to drown in a sea of options. In a world of non-stop interaction, we often forget to look up. In a world driven by technology, we can lose our guiding star.

In the boundless universe of innovation, we are a global network of passionate people, with our eyes on the future of retail. We choose to stay open, intuitive, connected, always keeping you switched on. With thousands of stores in over 36 countries, we are committed to helping millions of people find their own way, every day.
We don’t just provide them with technology: we give them free time, knowledge, memories.
We do it with pride, because to us people come first. We do it because we’ve always been there, and we always will, to light their way to a brighter future.

Euronics. A human touch in a digital world.

Agency: Design Bridge
Creative Direction: Jason Kempen, Fabio Milito
Music: Sizzer Amsterdam

Dulux Colours of the World

Dulux | Colours of the World
Visual Identity and Packaging

'Dulux Colours of the World™ is a collection of colours inspired by the world’s most beautiful landscapes. Each of the five palettes has been crafted by the Global Dulux Colour Experts to offer a range of interior wall paint that complement one another'.

In order to make their statement more tangible we decided to 'distill', out of the most beautiful landscapes on earth, the most harmonious colour palettes ever seen.

Agency: Design Bridge
Design: Daniel Leckenby, Fabio Milito
Client: Akzo Nobel Global
year: 2016

Birra Moretti Le Regionali

Birra Moretti | Le Regionali | concept and packaging design 

client: Heineken Italia
agency: Robilant Associati
creative direction: Andrea Bandiera
art direction: Fabio Milito, Pierpaolo Perez, Cristina Melloni


Birra Moretti celebrates EXPO 2015 with its new family of regional beers.
A celebrative tour around Italy and its incredible biodiversity through four new different flavours.

www.birramoretti.it

Omega Co-axial

Omega co-axial | global campaign | film+print 

agency: HMNS
Creative directors: Luca Albanese and Francesco Taddeucci
Art directors: Alessandro Palmieri and Fabio Milito

production: Taxfreefilm
direction/production: Franco Tassi / Andrea Gasparo
Andrea Lazzarotti (design materials, texturing, models & lighting)
Brian Chinnery, Alessandro Bandinelli, Giorgia Baldissera, Mauro Baldissera (models & lighting), Guido Zatti (models & lighting e lighting CG Watches), Fabrizio Cuppini, Federico Tosi (concept design), Federico Ghirardini (compositing and color grading), Giulio Leoni (producer)

Gypsy Fun Fair identity

GYPSY FUN FAIR | Identity for the Design Bridge Summer Away Day 2015

Inspired by the world of Gypsies, acrobats, magicians and charlatans,
These foretelling invitations were all different, because screen-printed on an original Tarot of Marseille deck.

Agency: Design Bridge Amsterdam

 

Vifit Sport

Turning a generic protein drink into a sports brand.
We did it for Friesland Campina, with the rebranding and redesign of Vifit Sport. 

www.vifitsport.com

Client: Friesland Campina
Agency: Design Bridge

Wordless® Universal Wrapping Paper

WORDLESS® | Universal wrapping paper

3rd place at
Dieline’s 100 best package designs of 2011
Design by Fabio Milito + Francesca Guidotti

Choose your celebration between 20 different occasions:
/ MERRY CHRISTMAS / HAPPY BIRTHDAY / HAPPY VALENTINES DAY / HAPPY EASTER / HAPPY THANKSGIVING / I LOVE YOU 
/ I MISS YOU / HAPPY NAMEDAY / CONGRATULATIONS / HAPPY RETIREMENT / RECOVER SOON / GREETINGS WITH LOVE 
/ YOU ARE THE BEST / FOR DAD / FOR MOM / ENJOY / ALL THE BEST / IT IS NOT A TIE / IT IS NOT A PERFUME.

year: 2010

Attic / hurricane series

Attic Music | Isabel | Hurricanes series VOL. 1 + Limited Edition slipmats
Featured artists: Max_M, Reeko, Fabrizio Lapiana
This vinyl starts the 4th series of the renewed Attic Music label.
Attic Music Official
photo by courtesy of National Oceanic and Atmospheric Administration (NOAA)

year: 2015

 

Caprese

Caprese / Minimalist Design Cioncept
Tomato, Mozzarella & Basil. Caprese salad always seemed to me the simplest expression of food perfection.
This is a graphic tribute to my favourite recipe ever and more in general to my love for food.

Havaianas Fakir edition

Havaianas | Fakir edition
Comfort is a state of mind
special edition: Charcoal / Nails / Shards 

year: 2006

 

Venier Customs New York

Venier Customs Brooklyn | "bikes remade in Italy" | identity

In the cafe racers language the X tape on the headlight was a sign of recognition and respect. It was born from a practical need. They used to put it during races so, on the event of a crash, they wouldn't leave any glass on the race track”.
This X, plus the initial of Venier, are the ingredients of a solid, hyper-functional monogram, which still retains, in its rationalist style, some cues of Italian classic style.

www.venier-motorcycles.com

NSDM apparel

NSDM | enhanced iconography
Identity and design for apparel brand


 

Ducati Dside liveries

Ducati D-side | Ducati MotoGP second team naming and bike liveries
Agency: Leo Burnett
Design and art direction: Fabio Milito
Speed reinterpretated by generative design.
 

Musical Comb

Musical comb businesscard® | MODhair salons 
Ads of the World award 2010 DM Bronze winner


design & art direction: Fabio Milito 
copywriter: Martha Ter Horst


Brief: MODhair is the Rome Rock 'n Roll hair salon in need of their new groovy businesscard.
This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb. 


year: 2010
 

Attic / Antimatter trilogy

Attic | Antimatter | vinyl trilogy 
design and photos by Fabio Milito
Featured artists: Fabrizio Lapiana, Milton Bradley, 
Donato Dozzy and Neel aka Voices From The Lake, 
Caudio Fabrianesi.

12"  series inspired by the black hole theory.
exploring darkness through the music language is the concept that inspired the three visuals represented by closeups of ancient gramophones.

Attic Music Official

Nouch typeface

NOUCH is a brush font made with ink and soya,
inspired by love for brushes and asian calligraphy. 
Recommended for extreme applications.

Design: Fabio Milito + Nouchka Huijg
Year: 2016

DOWNLOAD HERE

M_REC Ltd 25

M_REC 25 | Unsuitable Therapy | design+photo by Fabio Milito
Featured artists: Wrong Assessment

This is the second vinyl of the Restyled M_REC Ltd label. Keeping continuity with the architectural landscapes tradition of the label. Improving the integration of the logo icon and the consistency of the series.

M_REC Ltd official

M_REC Ltd 24

 

M_REC 24 | label | design+photo by Fabio Milito
Featured artists: Max_M

This is the first vinyl of the Restyled M_REC Ltd label. The primary need was to keep continuity with the architectural landscapes tradition improving the integration of the logo icon and the consistency of the series.

M_REC Ltd official

 

Minestra

Minestra | mashup music event
Identity

Rome: 2010

NSDM

NSDM | enhanced iconography
Identity and design for apparel brand


 

I Serpenti

Attic / D.A.N.C.E.

Attic | D.A.N.C.E. (Detector for Advanced Neutron Capture Experiments) vol.1/2

 
vinyl series | Photos+design by Fabio Milito
Featured artists: Fabrizio Lapiana, Synthek, Fernandez Manetta, As Patria, Bruno Sacco
Series of 6 abstract photographies. Halogen light on polished steel surface.

Attic Music Official

Pleasewait® low-res picture frame

Tired of explaining the DPI issue to your mother? Willing to give hope to those who still try to make posters from web thumbnails?

PLEASEWAIT® | The first photo frame for very bad resolution pics. 
Essential by FMD
AVAILABLE HERE!

year: 2012
 

Attic Music

Attic | electronic music label | new identity

www.atticmusic.it

Remix record store rebranding

Remix | concept store identity 
Logo restyling and new visual identity for the historic Remix DJ shop in Rome.

Unfortunately this store has been first transformed in a strange gift shop for clubbers and is now closed forever but will remain in the memory of all the electronic music vinyl-addicts of my generation that used to frequent it in their teenage years.

MySKY HD decoder

MySKY HD decoder + NAUTILUS navigation system | SKY TV new PVRHD design and interaction design

Agency: Leo Burnett
3D artist: Federico Perla
The NAUTILUS living icon system is a rotating icon and allows to effectively display the basic statuses of the device in a horizontal display mode as in a vertical stand mode.
year: 2013
 

MIKA VAINIO Soundscape #1

Soundscape#1 | Mika Vainio (Pan Sonic) | poster 
visual identity for music event 

Printable on Artflakes 

 

year: 2012

Elie Hirsch exhibition identity

Elie Hirsch | sculptures and jewels 
communication for exhibition at FLAIR • Roma

Artist's website

BMW Gene

BMW Gene | preliminary study for new Series 3 product identity and reactive installation
design and art direction: Fabio Milito

year: 2012


 

Amoebra

BMW Mirage Window

BMW Mirage window | triple layer interactive video mapping 

Synonim of advanced technology, BMW was sometimes percieved as cold and distant. Mirage uses for the first time a synchronized projection on background+car+olographic window to present the new 3 Series. The window, reacting to proximity, becomes is an olographic emotional touch screen, allowing anyone to easily select the car color, reflecting different environments at any day hour or have an X-ray highlight of any inner detail of the car, from the engine to the different interiors options. 

art direction: Fabio Milito
Production: Apparati Effimeri
Agency: BCUBE+Leo Burnett

year: 2012

Irridrip® identity

Irridrip® | identity and packaging design

Irridrip is the first complete low cost and easy to install kit to grow your own food.
Brief: an appealing identity to satisfy the new urban farming trend respecting the values represented by the new technology.

design and art direction: Fabio Milito
product design: Nicola Lioia
illustrations: Pietro Nicolaucich
www.irridrip.com

year: 2012

Food Genius Academy guerrilla

FOOD GENIUS ACADEMY | TRADITIONAL MEDIA PROJECT | "academic year starting." chef academy interactive low budget guerrilla for university walls.
www.foodgeniusacademy.com
 

Dancers

Dancers | abstract photography | hand-polished steel prints (50x50 cm)
 

Swiffer impossible houses

Swiffer | Impossible houses print campaign

For those hard to reach areas

Design and Art direction: Fabio Milito

Copy: Giampiero Cognoli

Agency: Leo Burnett

year: 2008

Class Action

Class action | poster
1st prize winner of the "Kill your toys" Grab Magazine contest.
Design and photography: Fabio Milito
Bee trainer: Paolo Spiccalunto 
year: 2010
 

Out Of Order

Out Of Order | Rave 'N' Roll 
Identity + communication for electronic music events
Rome: 2011
 

MOD hair campaign

MOD hair | Print campaign 

Stamo a pettinà le bambole

year: 2010

Diablo

Diablo | electronic rollercoaster 
Identity and logo for music event
Cover picture by Matthias Heidereich 

www.matthias-heiderich.de 

year: 2012

Parasite branding

GoBananas | parasite branding

student project at SPD, Milano

year: 2004

Dissonanze 2008

Dissonanze 2008 | Electronic music festival | pitch

Design: Fabio Milito + Marco Fagnani

year: 2008

Guidotta wall paper

Guidotta | Spaghetti damask wall paper

year: 2009

The Cool Hunter businesscard

TheCoolHunter | magnifier businesscard 
Material: thin plastic Fresnel lens 
Printing technique: laser engravure
Ring by n-e-r-v-o-u-s.com
www.thecoolhunter.net

GameStop ambient media


Gamestop | video games store
ambient media + promotional gift

Ready made ads

READY-MADE ADS | visual+logo match game
work in progress project
year: 2011

 

Beerocracy

Beerocracy • beer for the people 
new identity for craft beer shop in Ostia (RM)

Anti Shiness Sticker

Lift-specific ANTI SHINESS STICKER | social experiment for crowded elevators
Embarrassment can turn in fun or paranoia.

year:2004
 

Meditation school gift

Osho Kivani meditation school | Print ad + gadget 
Agency: Leo Burnett Italia 
Design and art direction: Fabio Milito
ADCI Awards 2008: Shortlist | category: Indoor & outdoor advertising
www.kivani.com 
year: 2007
 

Mazda MX5

Mazda MX-5 Roadster Coupé | the first-ever power retractable hardtop

Communication concept for MOTORSHOW 2006

Heineken Silver Identity & Packaging

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Licor 43 Made of Spain

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Cornetto Creamy & Crunchy

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Alfa Romeo rebranding

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Cornetto Vegan Global Identity

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Birra Moretti Radler

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Elkebana®

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Marvis Travel Collection

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CocaCola bottlecan

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GEVALIA 100 YEARS JUBILEUM EDITION

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Coolbest Coldpressed

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Attic Hermetic series

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Euronics rebranding

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Dulux Colours of the World

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Birra Moretti Le Regionali

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Omega Co-axial

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Gypsy Fun Fair identity

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Vifit Sport

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Wordless® Universal Wrapping Paper

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Attic / hurricane series

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Caprese

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Havaianas Fakir edition

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Venier Customs New York

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NSDM apparel

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Ducati Dside liveries

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Musical Comb

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Attic / Antimatter trilogy

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Nouch typeface

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M_REC Ltd 25

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M_REC Ltd 24

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Minestra

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NSDM

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I Serpenti

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Attic / D.A.N.C.E.

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Pleasewait® low-res picture frame

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Attic Music

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Remix record store rebranding

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MySKY HD decoder

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MIKA VAINIO Soundscape #1

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Elie Hirsch exhibition identity

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BMW Gene

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Amoebra

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BMW Mirage Window

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Irridrip® identity

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Food Genius Academy guerrilla

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Dancers

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Swiffer impossible houses

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Class Action

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Out Of Order

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MOD hair campaign

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Diablo

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Parasite branding

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Dissonanze 2008

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Guidotta wall paper

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The Cool Hunter businesscard

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GameStop ambient media

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Ready made ads

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Beerocracy

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Anti Shiness Sticker

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Meditation school gift

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Mazda MX5

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