THE CHALLENGE
Following its integration into Jacobs Douwe Egberts, L’OR evolved into a global premium coffee brand, expanding beyond capsules into a broader at-home coffee experience.
The challenge was to reposition the brand accordingly, developing a coherent identity and design system across packaging, machines and touchpoints, while supporting the launch of the L’OR Barista system created in partnership with Philips.
Following its integration into Jacobs Douwe Egberts, L’OR evolved into a global premium coffee brand, expanding beyond capsules into a broader at-home coffee experience.
The challenge was to reposition the brand accordingly, developing a coherent identity and design system across packaging, machines and touchpoints, while supporting the launch of the L’OR Barista system created in partnership with Philips.
THE SCOPE
As a Design Director, and later as a Creative Director, I worked with a wider team across multiple projects, ensuring brand consistency across ranges and touchpoints while collaborating with product designers, R&D, partners and communications agencies.
THE RESULT
As a Design Director, and later as a Creative Director, I worked with a wider team across multiple projects, ensuring brand consistency across ranges and touchpoints while collaborating with product designers, R&D, partners and communications agencies.
THE RESULT
Part of a fast-growing premium coffee segment driven by at-home consumption, L’OR evolved into a broader coffee experience across formats, strengthening its role within the category.
CLIENT: JACOBS DOUWE EGBERTS
BRANDING AGENCY: DESIGN BRIDGE
COMMS AGENCY: SAATCHI & SAATCHI
BRANDING AGENCY: DESIGN BRIDGE
COMMS AGENCY: SAATCHI & SAATCHI
