THE CHALLENGE
As a long-time spicy explorer, I wanted to create the most iconic and memorable packaging for the world’s most extreme sauce. A 2.6 million Scoville heat units hot sauce made from extract of Pepper X, the Guinness World Records hottest pepper.
As a long-time spicy explorer, I wanted to create the most iconic and memorable packaging for the world’s most extreme sauce. A 2.6 million Scoville heat units hot sauce made from extract of Pepper X, the Guinness World Records hottest pepper.
THE INSIGHT
To hardcore pepper lovers, pain is pleasure.
To hardcore pepper lovers, pain is pleasure.
THE IDEA
Malum. Brutally Hot.
The bottle’s top-down shape expresses the depth of the experience, while the artwork by Christian Stoytchev illustrates the pleasure of pain, inviting a descent into the circles of eternal fire.
Malum. Brutally Hot.
The bottle’s top-down shape expresses the depth of the experience, while the artwork by Christian Stoytchev illustrates the pleasure of pain, inviting a descent into the circles of eternal fire.
THE RESULT
A radical object for a radical taste.
A radical object for a radical taste.
DESIGN: FABIO MILITO
ILLUSTRATION: CHRISTIAN STOYTCHEV
ILLUSTRATION: CHRISTIAN STOYTCHEV
