THE CHALLENGE
The Heineken® bottle is recognised worldwide, but once poured, one beer can look much like any other. Its existing glassware lacked the iconic silhouette to match the brand. Heineken® asked us to create a signature glass that was ownable, desirable and unmistakably Heineken®.
The Heineken® bottle is recognised worldwide, but once poured, one beer can look much like any other. Its existing glassware lacked the iconic silhouette to match the brand. Heineken® asked us to create a signature glass that was ownable, desirable and unmistakably Heineken®.
THE INSIGHT
Iconic is as iconic does.
Iconic is as iconic does.
Beyond the bottle, two assets resonate across cultures: the distinctive wordmark, with its smiling e’s, and the Heineken® Star.
THE IDEA
The StarMark Glass.
Built around the iconic star, the glass combines an elegant, tapered silhouette with a star-shaped base. The wordmark runs vertically up the glass, culminating at the perfect-pour line. When lifted, the glass leaves a crisp, liquid star on the bar.
The StarMark Glass.
Built around the iconic star, the glass combines an elegant, tapered silhouette with a star-shaped base. The wordmark runs vertically up the glass, culminating at the perfect-pour line. When lifted, the glass leaves a crisp, liquid star on the bar.
THE RESULT
Launched in Ireland in July 2025, the first phase distributed over 5,000 glasses, supported by an OOH and digital campaign. Within six months, the global rollout reached 3.5 million glasses sold and shipped.
Leaving their star on the bar.
Launched in Ireland in July 2025, the first phase distributed over 5,000 glasses, supported by an OOH and digital campaign. Within six months, the global rollout reached 3.5 million glasses sold and shipped.
Leaving their star on the bar.
CREDITS
The Heineken Company:
CAROLINE VAN HOFF - SENIOR BRAND DESIGN MANAGER
Design Bridge and Partners:
fabio milito - creative director
FERNANDO IBANEZ - DESIGN DIRECTOR
NPK:
DESIGN DEVELOPMENT - JANWILLEM BOUWKNEGT
The Heineken Company:
CAROLINE VAN HOFF - SENIOR BRAND DESIGN MANAGER
Design Bridge and Partners:
fabio milito - creative director
FERNANDO IBANEZ - DESIGN DIRECTOR
NPK:
DESIGN DEVELOPMENT - JANWILLEM BOUWKNEGT
AWARDS
PENTAWARDS (2026):
SILVER / beverage
PENTAWARDS (2026):
SILVER / beverage
