100 YEARS, HOME.
Thanks to the founder, Victor Engwall, In Sweden Gevalia stands for home since 1920. But, back then, when coffee started reaching the shores of Europe, coffee was considered as a medicine.
After a deep research in the Gevalia archives, we brought all these stories together, creating a Jubileum logo which carried the distinctive house with the glowing window and Hygeia (Goddess of health). We’ve also re-introduced Mr. Engwall’s signature and the original crests. We then created a series of three tins, reviving the most iconichistorical packaging of the brand.
Agency: Design Bridge
Client: Jacobs Douwe Egberts
Creative Director: Fabio Milito
Senior Designer: Yente Jansen
Designer: Pedro Jardim