By choosing plant-based, you’re choosing planet-first.
Cornetto welcomes you to the jungle, turning a product-focused “Better for you” standard category language into a purpose-focused “Better for us” manifesto.
The bespoke camouflage illustration and spontaneous typography celebrate a wild and healthy ecosystem matching consciousness with playfulness.
The assets not only provide great foundations for off-pack activation, but are also future-proofed, in order to accommodate upcoming exciting new flavour variants.
Agency: Design Bridge
Creative Director: Fabio Milito
Designers: Benjamin Farrell, Salvador Pombo, Mateja Drenik