CHALLENGE
We were asked by the Cornetto Global Team to visually bring to life the perfect match between Creamy & Crunchy while celebrating its world-famous ‘tip ritual’ through a key visual that could be easily used across every possible touch point by all their markets.
SOLUTION
With the help of a calligrapher and a GGI artist, we crafted the most iconic Cornetto visual ever, enhancing the taste appeal of the ingredients while staying true to the essence of the product, universally recognized ad the innocent ice-breaker par excellence.
Agency: Design Bridge Amsterdam
Client: Unilever
Creative Direction: Fabio Milito
Illustrator: Bertrand Dumery
CGI: Jasse Kyttanen