Licor 43 Made Of Spain Art Edition.
Celebrating a Spanish icon.
Inspired by the typical ‘trencadis’ mosaics from Barcelona and by the Mediterranian vibe of the city, this bottle inaugurated a series of three.
With its psychedelic interpetation of one of the most popular Spanish traditional motifs, Licor 43 Art Edition brings the sun of Spain into the duty-free stores around the world.
Alfa Romeo | New logo 2015
In celebration of its 105th anniversary, Alfa Romeo repositions itself to be even more relevant for North American market and finds its new beand essence: The Mechanics of Emotions. One of the main tasks was to redesign the brandmark, for product and communications. A distinguishing sign expressing innovation, dynamism, lightness, efficiency and a unique Italian style and spirit.
www.alfaromeo.com
agency: Robilant Associati
creative direction: Maurizio di Robilant
design: Andrea Bandiera, Fabio Milito, Alberto Cei
year: 2015
By choosing plant-based, you’re choosing planet-first.
Cornetto welcomes you to the jungle, turning a product-focused “Better for you” standard category language into a purpose-focused “Better for us” manifesto.
The bespoke camouflage illustration and spontaneous typography celebrate a wild and healthy ecosystem matching consciousness with playfulness.
The assets not only provide great foundations for off-pack activation, but are also future-proofed, in order to accommodate upcoming exciting new flavour variants.
Agency: Design Bridge
Creative Director: Fabio Milito
Designers: Benjamin Farrell, Salvador Pombo, Mateja Drenik
Birra Moretti Radler | Bottle Revamp
client: Heineken
agency: Robilant Associati
design: Fabio Milito, Pierpaolo Perez, Cristina Melloni
In 2015, during EXPO, Moretti decided to launch its new Radler products family, more in line with the Italian genuine tradition and able to enforce the link between the ingredients and the territory.
ELKEBANA® | The first wall trophy suitable for vegans.
Elkebana is the first wall trophy for plant lovers.
You just need flowers. And your imagination.
The ikebana is the ancient Japanese art of arranging
floral elements in harmonious compositions.
Elkebana brings the ancient art of ikebana to the wall,
in order to transform the trophy idea
into a continuously mutating, colourful creature.
www.elkebana.com
Instagram: @elkebana
Designed in collaboration with Paula Studio
photos: Nouch
styling: Makerie Studio
Concept and design for Marvis gift collection.
Seven essential flavours are included in a gift packaging suitable for frequent travellers.
Besides creating a small display of the beautiful Marvis variants, My challenge was to design a structural packaging made by a single folded sheet, like in the best patisserie tradition.
agency: Robilant Associati
year: 2014
CocaCola bottle can | packaging design
Agency: Leo Burnett
Concept: Fabio Milito
3D modeling: Andrea Di Giacomo
Brief: CocaCola in 2020 (extract from the project)
How to join the most iconic shape of a soda drink to its most iconic noise.
year: 2012
100 YEARS, HOME.
Thanks to the founder, Victor Engwall, In Sweden Gevalia stands for home since 1920. But, back then, when coffee started reaching the shores of Europe, coffee was considered as a medicine.
After a deep research in the Gevalia archives, we brought all these stories together, creating a Jubileum logo which carried the distinctive house with the glowing window and Hygeia (Goddess of health). We’ve also re-introduced Mr. Engwall’s signature and the original crests. We then created a series of three tins, reviving the most iconichistorical packaging of the brand.
Agency: Design Bridge
Client: Jacobs Douwe Egberts
Creative Director: Fabio Milito
Senior Designer: Yente Jansen
Designer: Pedro Jardim
Coolbest enters the world of cold pressed juices.
The need was to hero their well established brand being at the same time disruptive in the category and appealing for a younger audience.
Here are the three delicious oatmeal-based variants, Inspired by mom’s smoothies and comics, the way they used to be in the 50s.
Something fresh and colorful to drink (and read) every morning.
Client: Friesland Campina
Agency: Design Bridge Amsterdam
Design: Jason Kempen, Fabio Milito, Jacques Mackay
This Series of artworks for the techno music label Attic Music is a tribute to hermetic phylosophy.
Thanks to Biblioteca Nazionale Marciana and Elisabetta Sciarra for granting us the access to the 1613 edition on one of the most amazing illustrated phylosophy book of the collection: Utriusque Cosmi by Robert Fludd.
Featured Artists:
Synthek / Antigone / Relic Radiation / Fabrizio Lapiana / Conrad Van Orton / Giorgio Gigli / Cristiano Balducci / Boston 168
EURONICS | A human touch in a digital world
CHALLENGE
Despite its 9000 point of sales in 36 different countries, Euronics still represented a buying group rather than a customer-focused retailer.
Design Bridge was tasked to create an identity that would position it as a passionate advisor in the competitive consumer electronics market.
SOLUTION
In a world flooded with information, it’s easy to drown in a sea of options. In a world of non-stop interaction, we often forget to look up. In a world driven by technology, we can lose our guiding star.
In the boundless universe of innovation, we are a global network of passionate people, with our eyes on the future of retail. We choose to stay open, intuitive, connected, always keeping you switched on. With thousands of stores in over 36 countries, we are committed to helping millions of people find their own way, every day.
We don’t just provide them with technology: we give them free time, knowledge, memories.
We do it with pride, because to us people come first. We do it because we’ve always been there, and we always will, to light their way to a brighter future.
Euronics. A human touch in a digital world.
Agency: Design Bridge
Creative Direction: Jason Kempen, Fabio Milito
Music: Sizzer Amsterdam
Dulux | Colours of the World
Visual Identity and Packaging
'Dulux Colours of the World™ is a collection of colours inspired by the world’s most beautiful landscapes. Each of the five palettes has been crafted by the Global Dulux Colour Experts to offer a range of interior wall paint that complement one another'.
In order to make their statement more tangible we decided to 'distill', out of the most beautiful landscapes on earth, the most harmonious colour palettes ever seen.
Agency: Design Bridge
Design: Daniel Leckenby, Fabio Milito
Client: Akzo Nobel Global
year: 2016
Birra Moretti | Le Regionali | concept and packaging design
client: Heineken Italia
agency: Robilant Associati
creative direction: Andrea Bandiera
art direction: Fabio Milito, Pierpaolo Perez, Cristina Melloni
Birra Moretti celebrates EXPO 2015 with its new family of regional beers.
A celebrative tour around Italy and its incredible biodiversity through four new different flavours.
Omega co-axial | global campaign | film+print
agency: HMNS
Creative directors: Luca Albanese and Francesco Taddeucci
Art directors: Alessandro Palmieri and Fabio Milito
production: Taxfreefilm
direction/production: Franco Tassi / Andrea Gasparo
Andrea Lazzarotti (design materials, texturing, models & lighting)
Brian Chinnery, Alessandro Bandinelli, Giorgia Baldissera, Mauro Baldissera (models & lighting), Guido Zatti (models & lighting e lighting CG Watches), Fabrizio Cuppini, Federico Tosi (concept design), Federico Ghirardini (compositing and color grading), Giulio Leoni (producer)
GYPSY FUN FAIR | Identity for the Design Bridge Summer Away Day 2015
Inspired by the world of Gypsies, acrobats, magicians and charlatans,
These foretelling invitations were all different, because screen-printed on an original Tarot of Marseille deck.
Agency: Design Bridge Amsterdam
Turning a generic protein drink into a sports brand.
We did it for Friesland Campina, with the rebranding and redesign of Vifit Sport.
www.vifitsport.com
Client: Friesland Campina
Agency: Design Bridge
WORDLESS® | Universal wrapping paper
3rd place at
Dieline’s 100 best package designs of 2011
Design by Fabio Milito + Francesca Guidotti
Choose your celebration between 20 different occasions:
/ MERRY CHRISTMAS / HAPPY BIRTHDAY / HAPPY VALENTINES DAY / HAPPY EASTER / HAPPY THANKSGIVING / I LOVE YOU
/ I MISS YOU / HAPPY NAMEDAY / CONGRATULATIONS / HAPPY RETIREMENT / RECOVER SOON / GREETINGS WITH LOVE
/ YOU ARE THE BEST / FOR DAD / FOR MOM / ENJOY / ALL THE BEST / IT IS NOT A TIE / IT IS NOT A PERFUME.
year: 2010
Attic Music | Isabel | Hurricanes series VOL. 1 + Limited Edition slipmats
Featured artists: Max_M, Reeko, Fabrizio Lapiana
This vinyl starts the 4th series of the renewed Attic Music label.
Attic Music Official
photo by courtesy of National Oceanic and Atmospheric Administration (NOAA)
year: 2015
Caprese / Minimalist Design Cioncept
Tomato, Mozzarella & Basil. Caprese salad always seemed to me the simplest expression of food perfection.
This is a graphic tribute to my favourite recipe ever and more in general to my love for food.
Havaianas | Fakir edition
Comfort is a state of mind
special edition: Charcoal / Nails / Shards
year: 2006
Venier Customs Brooklyn | "bikes remade in Italy" | identity
In the cafe racers language the X tape on the headlight was a sign of recognition and respect. It was born from a practical need. They used to put it during races so, on the event of a crash, they wouldn't leave any glass on the race track”.
This X, plus the initial of Venier, are the ingredients of a solid, hyper-functional monogram, which still retains, in its rationalist style, some cues of Italian classic style.
NSDM | enhanced iconography
Identity and design for apparel brand
Ducati D-side | Ducati MotoGP second team naming and bike liveries
Agency: Leo Burnett
Design and art direction: Fabio Milito
Speed reinterpretated by generative design.
Musical comb businesscard® | MODhair salons
Ads of the World award 2010 DM Bronze winner
design & art direction: Fabio Milito
copywriter: Martha Ter Horst
Brief: MODhair is the Rome Rock 'n Roll hair salon in need of their new groovy businesscard.
This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.
year: 2010
Attic | Antimatter | vinyl trilogy
design and photos by Fabio Milito
Featured artists: Fabrizio Lapiana, Milton Bradley,
Donato Dozzy and Neel aka Voices From The Lake,
Caudio Fabrianesi.
12" series inspired by the black hole theory.
exploring darkness through the music language is the concept that inspired the three visuals represented by closeups of ancient gramophones.
NOUCH is a brush font made with ink and soya,
inspired by love for brushes and asian calligraphy.
Recommended for extreme applications.
Design: Fabio Milito + Nouchka Huijg
Year: 2016
M_REC 25 | Unsuitable Therapy | design+photo by Fabio Milito
Featured artists: Wrong Assessment
This is the second vinyl of the Restyled M_REC Ltd label. Keeping continuity with the architectural landscapes tradition of the label. Improving the integration of the logo icon and the consistency of the series.
M_REC 24 | label | design+photo by Fabio Milito
Featured artists: Max_M
This is the first vinyl of the Restyled M_REC Ltd label. The primary need was to keep continuity with the architectural landscapes tradition improving the integration of the logo icon and the consistency of the series.
Minestra | mashup music event
Identity
Rome: 2010
NSDM | enhanced iconography
Identity and design for apparel brand
Attic | D.A.N.C.E. (Detector for Advanced Neutron Capture Experiments) vol.1/2
vinyl series | Photos+design by Fabio Milito
Featured artists: Fabrizio Lapiana, Synthek, Fernandez Manetta, As Patria, Bruno Sacco
Series of 6 abstract photographies. Halogen light on polished steel surface.
Tired of explaining the DPI issue to your mother? Willing to give hope to those who still try to make posters from web thumbnails?
PLEASEWAIT® | The first photo frame for very bad resolution pics.
Essential by FMD
AVAILABLE HERE!
year: 2012
Remix | concept store identity
Logo restyling and new visual identity for the historic Remix DJ shop in Rome.
Unfortunately this store has been first transformed in a strange gift shop for clubbers and is now closed forever but will remain in the memory of all the electronic music vinyl-addicts of my generation that used to frequent it in their teenage years.
MySKY HD decoder + NAUTILUS navigation system | SKY TV new PVRHD design and interaction design
Agency: Leo Burnett
3D artist: Federico Perla
The NAUTILUS living icon system is a rotating icon and allows to effectively display the basic statuses of the device in a horizontal display mode as in a vertical stand mode.
year: 2013
Soundscape#1 | Mika Vainio (Pan Sonic) | poster
visual identity for music event
Printable on Artflakes
year: 2012
Elie Hirsch | sculptures and jewels
communication for exhibition at FLAIR • Roma
Artist's website
BMW Gene | preliminary study for new Series 3 product identity and reactive installation
design and art direction: Fabio Milito
year: 2012
BMW Mirage window | triple layer interactive video mapping
Synonim of advanced technology, BMW was sometimes percieved as cold and distant. Mirage uses for the first time a synchronized projection on background+car+olographic window to present the new 3 Series. The window, reacting to proximity, becomes is an olographic emotional touch screen, allowing anyone to easily select the car color, reflecting different environments at any day hour or have an X-ray highlight of any inner detail of the car, from the engine to the different interiors options.
art direction: Fabio Milito
Production: Apparati Effimeri
Agency: BCUBE+Leo Burnett
year: 2012
Irridrip® | identity and packaging design
Irridrip is the first complete low cost and easy to install kit to grow your own food.
Brief: an appealing identity to satisfy the new urban farming trend respecting the values represented by the new technology.
design and art direction: Fabio Milito
product design: Nicola Lioia
illustrations: Pietro Nicolaucich
www.irridrip.com
year: 2012
FOOD GENIUS ACADEMY | TRADITIONAL MEDIA PROJECT | "academic year starting." chef academy interactive low budget guerrilla for university walls.
www.foodgeniusacademy.com
Dancers | abstract photography | hand-polished steel prints (50x50 cm)
Swiffer | Impossible houses print campaign
For those hard to reach areas
Design and Art direction: Fabio Milito
Copy: Giampiero Cognoli
Agency: Leo Burnett
year: 2008
Class action | poster
1st prize winner of the "Kill your toys" Grab Magazine contest.
Design and photography: Fabio Milito
Bee trainer: Paolo Spiccalunto
year: 2010
Out Of Order | Rave 'N' Roll
Identity + communication for electronic music events
Rome: 2011
MOD hair | Print campaign
Stamo a pettinà le bambole
year: 2010
Diablo | electronic rollercoaster
Identity and logo for music event
Cover picture by Matthias Heidereich
year: 2012
GoBananas | parasite branding
student project at SPD, Milano
year: 2004
Dissonanze 2008 | Electronic music festival | pitch
Design: Fabio Milito + Marco Fagnani
year: 2008
Guidotta | Spaghetti damask wall paper
year: 2009
TheCoolHunter | magnifier businesscard
Material: thin plastic Fresnel lens
Printing technique: laser engravure
Ring by n-e-r-v-o-u-s.com
www.thecoolhunter.net
Gamestop | video games store
ambient media + promotional gift
READY-MADE ADS | visual+logo match game
work in progress project
year: 2011
Beerocracy • beer for the people
new identity for craft beer shop in Ostia (RM)
Lift-specific ANTI SHINESS STICKER | social experiment for crowded elevators
Embarrassment can turn in fun or paranoia.
year:2004
Osho Kivani meditation school | Print ad + gadget
Agency: Leo Burnett Italia
Design and art direction: Fabio Milito
ADCI Awards 2008: Shortlist | category: Indoor & outdoor advertising
www.kivani.com
year: 2007
Mazda MX-5 Roadster Coupé | the first-ever power retractable hardtop
Communication concept for MOTORSHOW 2006
